Supermarket Tricks
Shopping carts are bigger in order to make you spend more. In a test, supermaket doubled the size of a cart and customers spent 19% more.
The more people buy, the more they consume. Be mindful when buying larger sizes to make sure your habits don't change as a result.
The average customer tends to remember the price of only four items.
Over 60% of shoppers off-load products as they check out. Supermarkets started making checkout lanes narrower, with less shelf space, which means it is harder to ditch goods at the last minute.
We let you linger and it is good for business. If you make a customer spend more time inside a supermaket, it is probably certain the total amount spent by him will increase.
To save money, wear headphones and listen to upbeat music as you shop. Many stores play music with a rhythm that is much slower than the average heartbeat, which makes you spend more time in the store and buy 29% more.
Kroger uses heat sensors to track where people are in store to determine when there is likely to be a rush of shoppers to the checkout counters so that they can get cashiers to the front in advance.
About 80% of what shoppers buy, they buy every week.
The ten-for-$10 promotion is one of the most effective. When a store does it, volume takes off, even if the promotion raises the price of something. They will take an 89-cent can of tuna and mark it "ten for $10", and instead of buying six cans for 89 cents, people will buy ten for $10.
Do not assume that if something is displayed at the end of an aisle, it is a good deal. Often, it is not. Those endcaps are sold specifically to companies trying to promote a product.
Source: Martin Lindstrom, Jeff Weidauer, Phil Lempert, Jason Swett, Paco Underhill
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