Averse means opposed to or having a strong dislike of something.
"He was averse to the idea of using a new guide."
Averse is often confused with adverse, which means unfavorable or harmful.
"Report any adverse effects to your doctor."
quarta-feira, 7 de fevereiro de 2018
quinta-feira, 1 de fevereiro de 2018
Business - Supermarket Tricks
Supermarket Tricks
Shopping carts are bigger in order to make you spend more. In a test, supermaket doubled the size of a cart and customers spent 19% more.
The more people buy, the more they consume. Be mindful when buying larger sizes to make sure your habits don't change as a result.
The average customer tends to remember the price of only four items.
Over 60% of shoppers off-load products as they check out. Supermarkets started making checkout lanes narrower, with less shelf space, which means it is harder to ditch goods at the last minute.
We let you linger and it is good for business. If you make a customer spend more time inside a supermaket, it is probably certain the total amount spent by him will increase.
To save money, wear headphones and listen to upbeat music as you shop. Many stores play music with a rhythm that is much slower than the average heartbeat, which makes you spend more time in the store and buy 29% more.
Kroger uses heat sensors to track where people are in store to determine when there is likely to be a rush of shoppers to the checkout counters so that they can get cashiers to the front in advance.
About 80% of what shoppers buy, they buy every week.
The ten-for-$10 promotion is one of the most effective. When a store does it, volume takes off, even if the promotion raises the price of something. They will take an 89-cent can of tuna and mark it "ten for $10", and instead of buying six cans for 89 cents, people will buy ten for $10.
Do not assume that if something is displayed at the end of an aisle, it is a good deal. Often, it is not. Those endcaps are sold specifically to companies trying to promote a product.
Source: Martin Lindstrom, Jeff Weidauer, Phil Lempert, Jason Swett, Paco Underhill
Shopping carts are bigger in order to make you spend more. In a test, supermaket doubled the size of a cart and customers spent 19% more.
The more people buy, the more they consume. Be mindful when buying larger sizes to make sure your habits don't change as a result.
The average customer tends to remember the price of only four items.
Over 60% of shoppers off-load products as they check out. Supermarkets started making checkout lanes narrower, with less shelf space, which means it is harder to ditch goods at the last minute.
We let you linger and it is good for business. If you make a customer spend more time inside a supermaket, it is probably certain the total amount spent by him will increase.
To save money, wear headphones and listen to upbeat music as you shop. Many stores play music with a rhythm that is much slower than the average heartbeat, which makes you spend more time in the store and buy 29% more.
Kroger uses heat sensors to track where people are in store to determine when there is likely to be a rush of shoppers to the checkout counters so that they can get cashiers to the front in advance.
About 80% of what shoppers buy, they buy every week.
The ten-for-$10 promotion is one of the most effective. When a store does it, volume takes off, even if the promotion raises the price of something. They will take an 89-cent can of tuna and mark it "ten for $10", and instead of buying six cans for 89 cents, people will buy ten for $10.
Do not assume that if something is displayed at the end of an aisle, it is a good deal. Often, it is not. Those endcaps are sold specifically to companies trying to promote a product.
Source: Martin Lindstrom, Jeff Weidauer, Phil Lempert, Jason Swett, Paco Underhill
English - Less
Less is often confused with fewer.
Use less to refer to quantities that can't be counted and fewer to refer to numbers.
"There were fewer people in the office today."
Use less to refer to quantities that can't be counted and fewer to refer to numbers.
"There were fewer people in the office today."
sexta-feira, 8 de dezembro de 2017
English - Comprise
To comprise means to enclose or include. Comprise is used in the active voice. Comprise of is not correct.
"The university comprises six colleges and nine divisions."
Comprise is often confused with compose, which means to make up or be a constituent of. Compose can be used in the passive voice.
"The company is composed of 14,000 employess."
"The university comprises six colleges and nine divisions."
Comprise is often confused with compose, which means to make up or be a constituent of. Compose can be used in the passive voice.
"The company is composed of 14,000 employess."
quinta-feira, 7 de dezembro de 2017
Business - Thanksgiving, Black Friday and Cyber Monday 2017
Thanksgiving online sales totaled USD2.9 billion, up 18,3% from 2016.
Black Friday online sales totaled USD5.0 billion, up 16,9% from 2016.
Cyber Monday online sales totaled USD6.59 billion, up 16,% from 2016.
This year we still have three Saturdays, including Super Saturday (December 23rd).
Next week we will have Green Monday, which is the last days shoppers can get gifts in the mail so they can arrive before Christmas.
Green Monday is always in the second Monday of December.
Source: Fung Global Retail & Tech
Black Friday online sales totaled USD5.0 billion, up 16,9% from 2016.
Cyber Monday online sales totaled USD6.59 billion, up 16,% from 2016.
This year we still have three Saturdays, including Super Saturday (December 23rd).
Next week we will have Green Monday, which is the last days shoppers can get gifts in the mail so they can arrive before Christmas.
Green Monday is always in the second Monday of December.
quinta-feira, 5 de outubro de 2017
English - "OOO"
I was reading my e-mails the other day and one of my colleagues from USA was saying that he was going to be OOO.
"OOO"? What is that?
It means Out Of Office.
"OOO"? What is that?
It means Out Of Office.
quinta-feira, 28 de setembro de 2017
Business - Outback
Apesar de ter uma decoração que faz referência à
Austrália, o Outback é uma rede americana de casual dining, uma alternativa
intermediária às lanchonetes fast food e à alta gastronomia.
Surgiu em 1988, em Tampa (FL) e abriu a primeira
unidade no Brasil em 1997, no Rio de Janeiro.
A marca já contabiliza 20 anos no Brasil, expandindo
organicamente nos últimos 12 anos em 20% o número de novos restaurantes todos
os anos.
Atualmente possui 83 unidades e é uma verdadeira
paixão nacional. É aqui no Brasil que fica o restaurante com a maior receita e
o maior número de clientes da rede, no Shopping Center Norte, em São Paulo.
Dos 10 maiores restaurantes da marca no mundo, em
número de clientes, nove estão no Brasil. Em 2016, com crise econômica e tudo
mais, as vendas comparáveis cresceram 6,1% e a empresa obteve por aqui seu
melhor resultado global.
Uma das fórmulas do seu sucesso, além do ambiente
descolado que foca a experiência do consumidor e do cardápio com porções fartas
que fazem sucesso entre os jovens e famílias, é o fato da rede atuar com o
conceito de restaurantes próprios, tocados por sócios-proprietários. Cada
unidade é gerenciada por um desses sócios-proprietários, que são selecionados,
na maioria das vezes, entre seus próprios funcionários, àqueles que, sobretudo,
apresentam forte perfil empreendedor.
O Outback pertence ao grupo Bloomin‘ Brands e conta com cerca de 1,5 mil
restaurantes em 20 países. A companhia também é detentora da rede com
inspiração italiana Abbraccio (Carrabba’s), Fleming’s Prime Steakhouse &
Wine Bar, Bonefish Grill e Mexcla.
Fonte: Google
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